Create New Brief – PracticeLaunch Setup

Import from Existing Site

Already have a live website? Paste the URL and we’ll crawl key pages (home, about, contact, services, team, and more) and pull blog posts/categories when available to pre-fill this brief. Review everything before submitting — imports are a starting point, not final copy.

Existing Site URL

Practice Basics

Let's start with the basics. What is your business name? Where are you located? How can people get in touch with you?

Practice / Business Name *

Staging Site URL *

Site ID *

Please click here to find your site ID.

Primary Business Address

Street Address

Address Line 2

City / Suburb

State / Province

ZIP / Postal Code

Country

Phone Number *

Email Address *

Google Business Profile Link

Opening Hours

Call To Actions

What are the main ways you want people to get in touch with you?

IMPORTANT: You MUST include your staging site subdirectory if linking to an internal page. E.g. /your-subdirectory/book-online/

Online Bookings

This site will include online bookings

Primary CTA Text *

Primary CTA Link *

Primary CTA Link Behaviour *

Open in the same tab Open in a new tab

Secondary CTA Text *

Secondary CTA Link *

Secondary CTA Link Behaviour *

Open in the same tab Open in a new tab

Online Bookings Page

If your online booking platform supports the ability to embed your booking form on your website, please paste the code in the field below.

Online Booking Code

Practice Story

The story behind the practice. This doesn't need to be polished — dot points are fine, we'll turn it into finished copy.

Practice Description

2-3 sentences

Trust Point 1

Trust Point 2

Trust Point 3

Trust Point 4

What Makes This Practice Different?

Unique selling points

Target Audience

Families Athletes/Sports Seniors Post-Surgical Children Corporate/Workplace Other

Other Target Audience Notes

Practice History / Founding Story

Mission / Vision / Values

Social Proof

What professional memberships or association logos can we include?
Please refer to the library available here

Item

Brand Voice & Tone

This shapes how every page reads. If you're not sure how to describe your tone, pointing us to 2-5 websites you like (and saying what you like about them) is often the fastest way to get it right.

Preferred Tone

Warm & Reassuring Clinical & Authoritative Friendly & Approachable Other

Other Comments On Preferred Tone

Words/Phrases to Avoid

Reference Websites

Are there any websites that you want to emulate in terms of language and tone?

URL

What You Like About It

Compliance

Does this website need to be compliant with any advertising standards?

AHPRA-Compliant

The content on this website must be AHPRA compliant

Compliance Requirements Beyond AHPRA

Stylekit & Brand Assets

Colours, fonts and logos used to update the site's design system. If you're keeping the current look, just write "keep existing" — you don't need to fill in every field.

PracticeLaunch Theme

Logo - Light Version (for dark BGs)

Drag & drop files here, or browse

SVG or PNG · max 1MB each · multiple files allowed

Logo - Dark Version (for light BGs)

Drag & drop files here, or browse

SVG or PNG · max 1MB each · multiple files allowed

Favicon

Drag & drop files here, or browse

SVG, PNG, ICO or WebP · max 1MB each · multiple files allowed

Colour - Primary

Colour - Secondary

Colour - Text

Colour - Accent / Button BG

Colour - Light BG

Colour - Mid-Light BG

Colour - Mid BG/Border

Colour - Mid-Dark BG

Colour - Dark BG

Heading Font Name

Body Font Name

Images

Where should photos come from? If you have an existing photo library, share a link. Otherwise we'll source free, appropriately licensed stock photography that matches your preferred style.

If you want to pick from a pre-prepared image pack, please find your pack here.

When selecting a pack, please ensure you copy a PUBLIC link.

Image Sources

Please add any image source you would like to reference (e.g. public Sharepoint links, Pexels, Unsplash etc.)

Source

Images That Must Not Be Used

Preferred Visual Style

Clinical & Bright Warm & Candid Minimal & Editorial Other

Team

If showcasing your team, add one row per team member. Upload headshots separately below and name each file to match the person's name so we can match them up correctly.

Include Team Profiles?

Yes No

Team Members

Name

Title/Role

Qualifications

Short Bio

Team Images

Photo filenames must exactly match the team member's full name in lowercase, hyphenated (e.g. simon-mauger.jpg).

Drag & drop files here, or browse

JPG, PNG, WebP or GIF · max 10MB each · drag multiple headshots at once

Services

List every service the practice offers. The number you enter here determines how many service pages are built and how they're laid out in grids across the site, so please keep it accurate.

Services

Service Title

Service Slug

Conditions

List every condition the practice treats or supports. Like services, the count here determines page layout — and each condition should link back to at least one service where relevant.

Conditions

Condition Title

Condition Slug

Blog

If the existing site has a blog, auto-import will pull categories and posts when available. Review and trim before submitting.

Include Blog?

Yes No

Blog Categories

SEO

Search terms and metadata for each page. If you leave this blank, we'll research and suggest suitable titles, descriptions, and keywords.

Target Keywords / Location Terms

Leave blank for AI-generated suggestions